Use peer pressure to influence the customers. If everyone else is doing it so should you
- Sosis So Nice: this advertisement is considered to
be an example of bandwagon because there is a phrase that said “semua
makan So Nice” that we can interpret that everybody in Indonesia eats
this product. The advertisement also shown how people from the age of
grade school, working class people and even champions eats this product
which back up the statement “semua makan So Nice”.
- Top Coffee: similar to So Nice that has a
statement “semua makan So Nice”, Top Coffee has a statement “kopinya
orang Indonesia”. The advertiser also said that bravery, strong, and
that we have art in our soul is the characteristic of Indonesian. We
can conclude that if you consider yourselves to be Indonesian; you have
to drink this to be a part of Indonesia. http://www.youtube.com/watch?v=rNI1932P0ss&feature=related
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