Statistic and objective factual information are used to prove the superiority of the product
- So Klin Liquid: this product includes some
statistic in the advertisement. Some of the statistics are: 50% more
concentrate, 99% bacterial free, 2 times cleaner, and 2 times more
washing. http://www.youtube.com/watch?v=VuSYuGzGn5k
- Garnier: it is said in the advertisement that 7
out of 10 people use this product. “7 out of 10” are the example of the
statistic that the advertiser uses to try to convince people to use
their product.
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