The advertiser tries to identify its product with common people just like you
- AP Boots: the advertiser casts only ordinary
people, who ride their motorcycle in the middle of a flooded street, for
this advertisement in order for the consumers to feel that they were
related to the people in the advertisement. By doing this, the
advertiser tries to convince people just like us to also use this
product because this product made for common people like us.
- AIA Insurance: in the advertisement, we can see
one or two families, each family stood under an umbrella on a raining
day. This umbrella is like the AIA Insurance that protected each of the
family. The advertiser wants to show us that common family just like
you needs an insurance to protect you and your family just like the
families in the advertisement.
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