Associates product or service with a personality or lifestyle
- Acer Slim (Laptop): in the advertisement, because
this product is so slim, it can fits in between the escalator doors when
it was about to close. What we can conclude from this advertisement is
that the slimness of this product is perfect for those of us who has a
hectic life. Slim means it doesn’t weight as heavy as the regular
laptop that we have now, which is why this product fits into your
lifestyle. http://www.youtube.com/watch?v=dQ6bUo_snt0
- Ferrari: this advertisement shows the consumers
that this product is provided with elegant feature and design that can
make the users feel statisfied and this product would make you keep up
with today’s lifestyle.
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