Someone endorses their product
- Larutan Penyegar Cap Kaki 3: Mamah Dedeh said she
drinks this product since she was a kid up until now, and this product
keeps her healty. The advertiser was hoping by involving her in the
advertisement it can attract people to buy this product, because she is
one of the famous religious (Islam) speakers in Indonesia.
- Dove: celebrities give comments to this products.
Instead of involving religious speaker, this time the advertiser
involving celebrities like, Maia Estianti and Ersa Mayori. http://www.youtube.com/watch?v=fk6IqwtN6Z0
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