- Cerebrofit X-cel: in this advertisement, a drug addict was sent to rehabilitation by his parents. After got out of the rehabilitation, this young adult did what he was supposed to do like finishing college, getting busy in an organization, and getting involved in a band. In the end of the advertisement the advertiser said that there are a lot of useful things that you can do while you are still young and drugs just make your life miserable. This product sponsored the idea of ‘say no to drugs’.
Saturday, 19 October 2013
TRANSFER
Associates the product with words or ideas that may or may not be
related to the product the association seeks to transfer certain
qualities to the product
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