Are used to suggest a positive meaning without actually really making any guarantee
- Albothil: in the advertisement, the advertiser
said that this product is painless and it would heal sore cold. We saw
the advertiser put the product on her sore cold and it does look
painless. But the advertiser didn’t make any guarantee about the
product being really painless. Some of us who had been used this
product may know that it is painful when the product touch your sore
cold, which means that this advertisement is just weasel words.
- Sensodyn: this product also shows some people who
was testing out the product in the advertisement. They all said that
their problem of sensitive tooth go away in an instant. Should we
believe what they said? Because there isn’t any guarantee given on the
product, what they said may or may not be true.
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