WIT AND HUMOUR

Customers are attracted to product that divert the audience by giving viewers a reason to laugh or to be entertain by clever use or visual oral language

• Kartu As:  A lot of audiences are attracted to the product because of the funny advertisement.  The comedian Sule is one of the reasons that make it funny. There is also a girl who said, “telpon ngga pernah, sms ngga pernah!” in a tone that the audience found it funny.

• Susu Real Good:  in this advertisement a group of kids were consuming the product, and all of them said, “nyot, nyot, di kenyot, nyot” which is funny especially to kids. http://www.youtube.com/watch?v=czqAdID9CnE&feature=related