Radio Advertisement
Corn Nuts
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Get attention/get to the point! : The song is very nice and it would catch attention the listener quickly
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Use common familiar language : It use the simple and common language
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Use short words and sentences : It kind of use the long sentences because of the song
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Stimulate the imagination : The lyrics make us imagine the how the product taste like when we're eat it.
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Repeat the brand name : the brand name keep repeated.
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Stress the main selling points : It stressed the main point about how delicious it is the product.
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Use sound and music carefully : The music sounds really playfull
• Tailor the copy to the time, place, and specific
audience : this advertisement made for general people.
Print-Ads
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Use singular nouns and verbs : The sentence use
singular nouns and verbs too.
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Use active verbs : The words use active verb.
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Use familiar words and phrases : The words that used is the simple and the intresting one to catch the buyer's eyes.
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Vary sentence and paragraph length : The length of the
sentence for the advertisement is really tight and short because it would takes
more money for long words.
•
Involve the reader : It isn’t really involve the
reader, but the bold word from the beginning it take curiousity from the reader
to read the advertisement.
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Provide support for the unbelievable : They put the
phone number or fax to the buyer for
more information about the brand.
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Avoid clichés and superlatives : The advertisement
didn’t use superlatives to suppress the budget.
Television Advertisement
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Use the video : The advertisement use video of course
because it’s on tv not radio which just use an audio.
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Support the video : The video support with a clear
image and good theme.
• Coordinate the audio with the video : The audio from
the music and sound effects is really good. It’s fit the story which told in
the advertisement.
•
Entertain but sell the brand : It have really a good
story, not just sell the brand but also give the viewers a lesson about loving
their parents and how important family it is.
• Be flexible : This advertisement can watched by
general people, because it’s an insurance advertisement.
•
Use copy judiciously : For this advertisement not
really judiciously because it takes long time for the story ends. But they
might have a huge budget for their brand.
•
Reflect the brand’s personality and image : of course
it’s reflect the brand which is an insurance company, how they take care our
health problem with their insurance.
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Build campaigns : It build campaign for the viewers to take their brand as their life insurance.
