COPYWRITING ASSIGNMENT

Radio Advertisement

Corn Nuts

Guidelines

•     Get attention/get to the point! : The song is very nice and it would catch attention the listener quickly

•         Use common familiar language : It use the simple and common language

•         Use short words and sentences : It kind of use the long sentences because of the song

•         Stimulate the imagination : The lyrics make us imagine the how the product taste like when we're eat it.

•         Repeat the brand name : the brand name keep repeated.

•         Stress the main selling points : It stressed the main point about how delicious it is the product.

•         Use sound and music carefully : The music sounds really playfull

•       Tailor the copy to the time, place, and specific audience : this advertisement made for general people.

Print-Ads

Motorcyle

      •         Use present tense : It use the present tense.

      •         Use singular nouns and verbs : The sentence use singular nouns and verbs too.

•         Use active verbs : The words use active verb.

•         Use familiar words and phrases : The words that used is the simple and the intresting one to catch the buyer's eyes.

•         Vary sentence and paragraph length : The length of the sentence for the advertisement is really tight and short because it would takes more money for long words.

•         Involve the reader : It isn’t really involve the reader, but the bold word from the beginning it take curiousity from the reader to read the advertisement.

•         Provide support for the unbelievable : They put the phone number or fax to the buyer  for more information about the brand.

•         Avoid clichés and superlatives : The advertisement didn’t use superlatives to suppress the budget.

Television Advertisement 

Thai Life Insurance

        •         Use the video : The advertisement use video of course because it’s on tv not radio which just use an audio.

•         Support the video : The video support with a clear image and good theme.

•       Coordinate the audio with the video : The audio from the music and sound effects is really good. It’s fit the story which told in the advertisement.

•       Entertain but sell the brand : It have really a good story, not just sell the brand but also give the viewers a lesson about loving their parents and how important family it is.

•   Be flexible : This advertisement can watched by general people, because it’s an insurance advertisement.

•        Use copy judiciously : For this advertisement not really judiciously because it takes long time for the story ends. But they might have a huge budget for their brand.

•         Reflect the brand’s personality and image : of course it’s reflect the brand which is an insurance company, how they take care our health problem with their insurance.

•         Build campaigns : It build campaign for the viewers to take their brand as their life insurance.